Tommy Hilfiger/Arrow shirts

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Conception and design of an original installation for PVH Europe BV and Solution Design Paris (David Thomas) for the Arrow Shirts brand.

The project involved the design and fabrication of 3 box-framed wall panels containing a series of ‘Mood Books” to be used for the Arrow Shirts booth at the 2013 Bread and Butter Fashion Fair in Berlin for the brand’s re-launch as part of the Tommy Hilfiger group.

108 Moleskine notebooks¬† were filled using mixed media principally sourced from the original Arrow Shirts Archive dating from the late 19th¬†Century. Vintage cloth samples, antique accounting and administrative documentation and advertising campaign materials from the 1950’s onwards were integrated with drawing, printing and collage techniques to create a visual mosaic aimed to represent over 150 years of shirt design, manufacturing and promotion from one of the worlds oldest shirt-makers.

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