Conception and design of an original installation for PVH Europe BV and Solution Design Paris (David Thomas) for the Arrow Shirts brand.
The project involved the design and fabrication of 3 box-framed wall panels containing a series of ‘Mood Books” to be used for the Arrow Shirts booth at the 2013 Bread and Butter Fashion Fair in Berlin for the brand’s re-launch as part of the Tommy Hilfiger group.
108 Moleskine notebooks were filled using mixed media principally sourced from the original Arrow Shirts Archive dating from the late 19th Century. Vintage cloth samples, antique accounting and administrative documentation and advertising campaign materials from the 1950’s onwards were integrated with drawing, printing and collage techniques to create a visual mosaic aimed to represent over 150 years of shirt design, manufacturing and promotion from one of the worlds oldest shirt-makers.
